Startup Question: How do I know it’s time to engage with Analysts?

A common question we get from the earlier stage companies we work with - How do we know when it's time for us to start engaging with Industry Analysts like Forrester and Gartner?

Some folks out there (shockingly it’s often other Analyst Relations consulting firms!) will say "it's never too early" - which we suppose is true if you live in a world of unlimited executive time and consulting budgets.

But if you got here because you live in the real resource-constrained world, we strongly recommend you get to these gates before writing a check to a major analyst firm or consultant who promises to get you in front of them:

1. You have good PMF and can clearly articulate who you are and are not in the market

2. You have some solid replacement stories from "leader" competitors

3. You see organic signs of analyst interest in your offering (you can test for this!)

Otherwise, this 5- or 6- figure expenditure is not set up to impact your GTM.

I talked about it more with the GTMfund Podcast in this clip!