If you’re a Product Marketer (or an early marketer or founder) who just found yourself in charge of Analyst Relations - don’t panic. Elena lays out her playbook of the AR basics that every early marketer needs to know. (Originally published on PMMHive and the This is Product Marketing Podcast)

Forrester announced major changes to the Forrester Wave Methodology today, including eliminating the “Challenger” category, removing Market Presence in favor of a Customer Feedback category, and promising to do live customer reference calls. Elena shares her take on what vendors need to know about how they will be impacted.

Elena shares some quick tips for successfully requesting a briefing with a Gartner or Forrester analyst of interest (spoiler alert: this is free!)

Gabriela Contreras specializes in helping hyper-growth startups build brand presence and fuel GTM. She joins Elena to share notes on all the elements of great company storytelling - for Analyst Relations and beyond.

From who to invite, to how to prepare, to structuring an impactful agenda for each side - Elena shares five essential tips for making the most of your Analyst Advisory Day

Elena answers a common startup question: How do I know when it’s time to engage with industry analysts?

Elena talks with Women in Analyst Relations about her Sales-Led approach to Analyst Relations

Nail your Analyst Relations 30/60/90 Plan and put your program on the right foot as you start a new AR role.

Elena talks with Analyst Relations 101 with Mustafa Kapadia of Masters of Product

Learn about Analyst Relations (AR) for startups in a GTMfund podcast. Elena covers Industry Analyst 101, analyst briefing tips, the impact of AR on early-stage companies, AR strategy building, and AR's role in Medallia’s IPO.

Use your Sales Engineer Superpowers to deliver compelling demos to Forrester, Gartner, and other analyst firms.

Is Analyst Relations really pay-to-play? (and more…)